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Would you be interested in find out what keywords Google think are the most related to your google search query?  Would you like the results to be updated all the time?  How about accessing the information for free?

And in addition what about if I mentioned that you could retrieve all the info using nothing but a browser  and a standard Google search?

At least a little bit interested?  Good, lets get into the detail....

Firstly lets take a step back and talk about relevance, as this term is at the very core of Googles search engine results.

Google wants to provide the person searching with the most accurate and relevant results that it can.  They know that if they do not provide this info, it’s probable that users will no longer use their services altogether, and no users means no advertising revenues which is their main source of income!

For a prime example of a search engine losing market share, spare a thought for AltaVista?  In its time it was the most used search engine, and almost overnight (not quite) was displaced from 1st position to Google because they dropped the ball with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine person).  If a better solution comes along, the average people will just start using that search engine.

Trust me when I say The Powers To Be At Google are very conscious of this, and put enormous resources into making sure that when you search for something, the results returned are very related to your search term.

Google have to keep the average user happy so that they come back to Google again and again.

Shred Internet Marketers have, of course found methods to "game" Google in previous years, so that their own web pages show up instead of what should be the most relevant pages, and such techniques are still used today.

Mostly these tricks are found by Google who is getting smarter at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is currently providing the most relevant information and has the largest user base when compared to any other search engine, and that its clear that their primary mission is information relevance to their searchers, does it not make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that keyword phrase into google, I got back  list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to these results at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: increase site traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the search terms that they deem to be the most relevant to your search.

Now if you do some research about this, there is lots of speculation on how google decide on what search terms are displayed, but no matter what you think I believe it's certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be phrases heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a search term to get relevant keywords to that keyword.  For example I could have selected increase web traffic and obtained a list of related phrases that relate to that term.

This is getting interesting.   Before you pass on this technique compared to using your favorite keyword tool, It's my suggestion consider the following.

1)  The information from these searches are directly from Googles Server, so the information has not been corrupted in any way.

Many keyword tools do not use data from Google at all (Wordtracker) or combine information from many sources.  Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not saying that you abandon all other keyword tools in favor of this technique, but I do suggest you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when establishing the viability of entering a particular market.

One last thing to remember is that unfortunately not all keywords are supported.  Sometimes no related search terms are provided for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And sometimes I have to say the terms returned seem a little bizarre.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google.  The keywords returned might end up being very useful.

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